Sustainable Supply Chains: The Journey of Evanana
How it all began...
I was 18 years old when I first landed in Australia. Amazed by the diamond blue oceans,
warm sunshine and kind people, I decided to fulfill my dream here because I love this
country and its people. After receiving my degree from the University of Sydney, I spent
time working in major banks and companies in Sydney. It was then that I began to realize the importance of trying one’s best to have a positive impact on the environment and leave a legacy for our future generations. It goes well beyond mere words and demands us to take real actions. Since the year of 2019, the list of extreme, tragic and very costly climate events destroyed many hopes – the endless Australian bushfires, record heat in Europe, hail in June in Mexico, and epic destruction from storms in Mozambique and the Bahamas. Do not even get me started on the 2020 Covid-19 pandemic! There are lots of difficulties in these challenging times when many places are in lockdown. Some are struggling, and others are trying to adapt. I happen to belong to the latter. It is our time to lead the way on climate action and business should take note, which is why Evanana was born. Evanana is an eco-conscious activewear brand to help women feel confident, uplifting and simply have fun with absolutely minimum impact on the environment. Unlike other brands, our activewears are made from fish nets and ocean wastes and contain regenerated nylon that can be recycled infinitely. No waste. No new resources. Just endless possibilities like never before!
Why sustainable living?
According to Oceana, an international advocacy group focused on ocean conservation,
estimates 17.6 billion pounds of plastic enter the oceans from land-based sources every
year, which causes great impact on sea life, birds, fish, whales, and turtles with stomachs full of plastic trash and debris (ABC news). This is the time for young generations to take actions. We are encouraged by the government to reduce the use of disposable plastic products like straws, utensils and water bottles, but when we look for those sustainable alternatives in the market, it is very hard to find easily accessible products, and boom, the price tag even makes you run further away from sustainable living, which is often why people say slow fashion is expensive. However, this is when big businesses can contribute to climate change by treating it not solely as a corporate social responsibility issue, but also a business problem, which means they need to think about initiatives to mitigate climate- related costs and risks involved in its value chain. With the intention of building a sustainable fashion business and making a positive impact on our planet, we are trying to source environmental-friendly and/or recycled fabrics, looking for natural dyeing factories that limit the use and disposal of harmful chemicals, working with ethical suppliers and manufacturers and keeping our supply chain transparent to our customers.
How to build a sustainable supply chain?
A clothing supply chain traces all parts of the process, from the value to customers, and
goes into creating the final product. This includes where and what materials are sourced, how they are developed into something larger, and the journey the finished item takes in order to arrive at someone's doorstep. The beginning point is the design process, which is explained by Business of Fashion ‘inspiration trips are often a starting point for many ready-to-wear designers.’ Fast fashion supply chains are built based on convenience, costs and standard aesthetics, while quality brands hire high-end designers, which is a lengthier process and involves much more creativity. Our UK-based designers have more than 20 years fashion design experience, who have worked on various products areas including sportswear, womenswear, menswear and childrens wear. They are trusted by the fashion industry and recognized globally for product development and analysis and creation of fashion trends forecasts. They will assist us to deliver our values of perfect fit and construction, and stylish design.
The next part of the supply chain is material production, which implies the fabrics needed to produce the clothing designed. When you look for workout clothes, two main factors are considered, which is moisture management and breathability, and feel and fit are important too. One of the best fabrics is polyester, which is pretty much used for any type of workout and can be found at any activewear stores. It is incredibly durable, wrinkle resistant and moisture-wicking. It is also breathable and lightweight, so your sweat evaporates through the fabric and you’ll stay relatively dry. Another commonly used fabric is nylon, which is soft, mildew-resistant and stretchy. It flexes with you as you move and has great recovery, which means that it can return to pre-stretched shape and size. Sounds ideal right? The bad news is these synthetics is non-biodegradable. Most polyester clothing ends up in landfill, where it is difficult to track decomposition. The oceans also face a massive and growing threat from plastics.
8 million tons of wastes end up in our seas every single year. 640 thousand tons of fishing nets are abandoned at the bottom of the ocean (data sourced from FAO and UNEP). We use an ECONYL fabric, which is a new polyamide yard boasting the same features as virgin nylon. Our Italian fabrics suppliers cooperate with “Healthy Seas” to work with fishing communities and volunteer to collect fish nets and ocean wastes. After the nets are recovered, together with other materials (carpet fluff, tulle etc.), they are delivered to the regeneration centre to go through a sophisticated process to produce our new recycled fabrics. The technology turns waste problems into fashion and interior solutions. The fabrics are versatile, hyper-resistant, thin, elegant, stretchy, soft and breathable; it also has a unique mix of muscular compression and comfort.
After all the clothes are made, the last step will be shipping from factories to retailers and then to customers. The biggest theme we found is that the lots of packaging of the garment are thrown away by suppliers and customers, which will end up in the landfill again and add to the world’s plastic woes. One of the measures that we will take is compostable and biodegradable packaging, so that we can use compostable shipping labels and mailers to replace plastic. Creating an ethical supply chain is not easy, but luckily there are various technologies, organizations and initiatives supporting fashion start-ups to become more eco-conscious. Evanana is dedicated to building an ethical supply chain from day one of business, and we will continue to deliver our promise to our customers. We are now in the process of creating our first prototype that is of high quality, durable and breathable construction, and stylish and chic designs.
If you want to know more about our start-up journey, sign up here: https://evanana-au.com/ to get the behind-the-scenes updates sent right to your inbox.
Also, feel free to ask us any questions by DM through our IG account: evanana_au
Stay safe and healthy
Joy, Founder of Evanana Active
Joy is a fitness enthusiast and dedicated eco-conscious clothing entrepreneur. She is a natural-born traveler and thrives living sustainably. Her vision is to create colorful activewear pieces to help women gain confidence, become comfortable about themselves while making minimum impact on the environment.